Spry Senior Wellness Center 

During my professional career I had the opportunity to work with this wonderful client. For this project I conceptualized and fully designed the identity for a senior wellness center in Cleveland, OH part of The MetroHealth Systems. My focus was on developing a look that seniors could easily understand, with colors delicate enough for a variety of visual complications seniors face. I incorporated a visual block of icons depicting the primary services provided at the center for simple readability. After several rounds of sketches we collectively narrowed down our selection of the right logo for our audience and services that the center provides. This logo is part of a chain of wellness centers throughout Ohio, launched 2023.